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1543 Civil Rights and the Media. The television media was a crucial vehicle in the ascendancy of the civil rights movement in the 1960s. It proved extremely significant in giving exposure and prominence to the boycotts, sit-ins, and other events that marked the civil rights campaign. In many respects, the media helped civil rights succeed during this period, which explains, in part, why civil rights efforts were not as successful during the pre-television period. Even more interesting, and perturbing, is the fact that the post-civil rights period witnessed television playing a negative influence in the context of African-American equality. Indeed, as the theme in Todd Gitlin's The Whole World in Watching: Mass Media in the Making and the Unmaking of the New Left suggests, television helped the civil rights movement succeed, just as it helped curtail it. 6.5 pgs. 7 f/c. 6b.
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1588 Mass Media and the (De)Construction of Modern Society. This paper argues that the modern mass media has played a significant role in shaping modern society. It has altered the power structure of modern society by redefining, largely through the influence of advertising - the keystone of mass media - the citizen into a consumer. This paper is convincingly written and provides excellent insight into the various subtle sales methods used by advertisers in all forms of media: television, radio, movies, and magazines. When popular media culture is viewed as a socializing force, as opposed to the more benign interpretation of it as an "objective" medium devoid of ideological or political content, one may get some appreciation of the potential of its totalizing power to insert messages into various media. 10 pgs. 10 f/c. 6b.
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1612 Communication Theory. Communication theories have revolved around the attempt to explain the problems of information and communication. Though they have all differed in a variety of ways, they have demonstrated that certain operating coding schemes exist within communication. Much of this reality is connected to how society functions, and there is a debate over how much communication involves the social construction of values through the mass media. Indeed, the question remains over how much free will still exists within a society where one must choose a message from a set of all possible messages. In many respects, communication theories have shown us that information is actually distinct from meaning. This essay will examine several communication theories and will then analyze the phenomenon of how communication, via mass media, is now manipulated by certain elites. 12 pgs. 9 f/c. 7b.
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2049 The Media and Littleton. This paper discusses the high school shooting in Littleton and the involvement of the media. 6 pgs. 7 f/c. 10b.
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2087 Osama bin Ladin and the Media. This paper discusses how the media has reported this high profile story with very little proof at all. The effect that the media has had in fuelling this story is also addressed. 6 pgs. 13 f/c. 10b.
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2874 The Narration of Racism: The Western Mass Media and Sensationalized Representations of Middle Eastern "Terrorism". This paper will explore representations of Middle Eastern "terrorism" in the Western mass media. It will be argued that while these stereotyped representations clearly serve the political interests of major Western powers, they cannot be considered simply as ideological constructs. Rather, these representations will be shown to be a complex interaction of self-serving political interests among the Western elite and the need of mass media institutions for maximized dramatic news content at the minimum possible cost. 10 pgs. 18 f/c. 12b.
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2411 Mass Media IS NOT a Major Instrument of the Ruling Power. This paper will argue that mass media is not a major instrument of ruling power. This is because the audience of mass media is more sophisticated than generally acknowledged, and they have demonstrated the capacity to reject messages broadcasted, particularly through advertising, in mass media. 3 pgs. 4 f/c. 1b.
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